What They're Saying . . .

Artists, writers and clients share their perspectives on Edwin's visual approach. Also included are case studies of specific projects and a partial client list.


Photo of Craig Morgan by Edwin Benoît

Photo of Craig Morgan by Edwin Benoît

“The most powerful truth of Edwin’s work is his extraordinary ability to balance grounded reality with infinite possibility. No matter the wide range of subject matter, Edwin’s images pierce the clutter and background noise with unfailing technical and artistic precision, capturing the soul of a story, subject or scene with dumbfounding ease. But he doesn’t stop there. The great ones never do. Sublime art does more than capture a story’s essence. It expands the story. It transcends the story. It inspires. Edwin is keenly aware of this truth – and is consistently capable of achieving it. His ability to reach this rarefied air makes his work a powerful and indispensable tool for moving masses.”
— Craig Morgan, correspondent FOX Sports, CBSsports

Photo of Marc Borzelleca by Edwin Benoît

Photo of Marc Borzelleca by Edwin Benoît

“His photos inspire a range of emotions, sometimes in subtle tones, sometimes with a grand gesture. Whatever mood he tries to evoke, he succeeds. If one image can capture the essence of a product, or the mood of a marketing campaign, it’s an image Edwin’s created. Stylish sophistication is what comes to mind when I see his work. He’s also a pleasure to work with, just a great final result.”
— Mark Borzelleca, graphic designer, artist

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“The New York City Ballet doesn’t have photography like this.”
— Heather Sears, senior art director, New York Times

© Edwin Benoît

“We had just fired a well-known architectural photographer who photographed our resort because there was no emotional connection with the property. In fact, the photographs made the property look abandoned and dead. I was not happy. I had Edwin come in to capture the lifestyle and energy of the resort. He nailed it. Our next project was an assisted-living community in Scottsdale with a Tuscan theme, so we sent Edwin to Tuscany, Italy to capture the essence of that part of the world. The images were then applied to all the marketing campaigns and interior design throughout the property. It was a huge success and the treatment was consistent throughout. Everything looked beautiful.”
— Neil Ginsberg, developer, CEO/Pinnacle Diversified, LLC

Photo of Chris Anthony by Edwin Benoît

Photo of Chris Anthony by Edwin Benoît

“That which Edwin accomplishes behind the camera cannot be taught; it’s the ability to distill the essence of beauty and spirit from every happening. In all great artists there’s a playful sense of effortlessness which belies their true genius. Dizzy Gillespie once said ‘It’s taken me all my life to learn what not to play’. Edwin knows instinctively what not to shoot and what remains on the canvas is pure inspired artistry.”
— Chris Anthony, composer, musician, product engineer

“Edwin is the only creative I call on for my clients for many reasons. Not only is he an eager listener, he works to describe the total experience of the story that clients want (or should want) told. Best of all, he has great humor and intelligence, and checks his ego at the door. It’s always about the customer.”
— Myra Richman, Richman & Associates Inc, public relations

Photos of Ib Andersen by Edwin Benoît

Photos of Ib Andersen by Edwin Benoît

“Arresting.”
— Ib Andersen, director, Ballet Arizona (referring to ballet photos: OFFERING > PHOTOGRAPHY SERVICES > start video presentation at 7:47)

Photo of Cliff Garten's artwork by Edwin Benoît

Photo of Cliff Garten's artwork by Edwin Benoît

“Edwin not only understands the impression my art has to have on a community, but captures the connection I aspire my art to have with the individual.”
— Cliff Garten, world renown public artist

Jeff Low

Jeff Low

“Edwin captures a paragraph in a single photograph. At times the entire untold story in the angle he chooses or in the subject matter he finds. Some need an entire book or song to tell the story . . . Edwin just needs his camera to get the ultimate shot. A rare talent . . . “
— Jeff Low, club designer, artist

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“Edwin’s work is deeply emotionally charged whether it is capturing a moment or constructing a memorable scene. His images are powerful and sensitive, leaving indelible images on my mind throughout the years. Edwin has “the gift” that allows his passionate, intense, playful and romantic soul to manifest in his work.”
— Tony Lillios, founder of Speck Design and OPENtalent

Photo Illustration by Edwin Benoît

Photo Illustration by Edwin Benoît

“I hired Edwin to create twenty-four fine art pieces for the Six Bar and Lounge in Scottsdale. He had a great idea, which was to make each fine art piece a puzzle based on the number six. (See example on left, every stroke represents a “six”) It was a great concept that worked. Bombay Sapphire like it and named Six Bar and Lounge “Top 10 Bar Design in the World”. The greater compliment is that we actually had a total of seven of his fine art pieces stolen from the club during hours of operation. One was almost six feet tall. We solved that problem—by bolting his artwork to the walls. No joke.”
— Randy Smith, CEO, Bottomline Hospitality

“Edwin’s images connect us with a greatness beyond our own comprehension. It allows us to grasp what is beyond our own realm and to experience something so wonderful in what we visually see and connect with. To bring us into a world that we may not be familiar with but instinctively feel drawn to.”
— Leanne Chin, designer and educator

Photo of Richard Strohm by Edwin Benoît

Photo of Richard Strohm by Edwin Benoît

“Two powerful qualities make the photography of Edwin Benoît world class: emotion and point of view. Technical proficiency, rich color, interesting lighting and clarity are a given. Benoît sets the bar higher—-his photos make you pay attention. I find myself lost in his stuff, wishing that I could ask him questions . . . There is a subtlety to his work—suggestion and nuance that you won’t find in this clanging, neon world.”
— Richard Strohm, trial attorney, world traveler, author

Photo of Melina Lillios by Edwin Benoît

Photo of Melina Lillios by Edwin Benoît

“Edwin’s photography inspires one to go out and see the world with open eyes and a more open heart.”
— Melina Lillios, owner of Live Laugh Love Tours

Jamie McMurray

Jamie McMurray

“Edwin’s work speaks for itself. His talent for listening . . . truly listening and his playful nature is what makes him a joy to work with.”
— Jamie McMurray, hollywood designer

Rick Peterson

Rick Peterson

“Edwin is a friend and fellow photographer, whose work I have admired for many a year. He is brilliant at making remarkable photographs from the environment around him. Edwin sees the essence – the energy, light and visual poetry that he interprets into iconic images. Edwin’s photographs convey a thinking man’s style of sophistication and story-telling.”
— Rick Peterson, photographer, Peterson Productions

Case Studies


Ballet Arizona

©Edwin Benoît

Objective: Fill every seat.

Solution: Connect with the public on an emotional level. Push the intimacy of the art form forward, making the dance itself immensely personal.

Result: The first sold out show in seven years. An additional sixteen shows where sold out that season. 


Six Lounge and Bar

©Edwin Benoît

Objective: Attract high-end patrons for a provocative, engaging experience. 

Solution: Create fine art pieces throughout the property as puzzles each representing the number 6. Carry the concept through all marketing materials.

Result: Became the hotspot for nightlife entertainment in Scottsdale. Earned Top Ten Bar Designs in The World by Bombay Sapphire.


Tuscany at McCormick Ranch

©Edwin Benoît

Objective: Position the senior-living community is an authentic transplant from Italy.

Solution: Go to Italy to photograph the Tuscan lifestyle capturing the serenity, beauty and welcoming spirit of Italy. Edwin delivered a photo library to fuel all marketing, sales and interior wall art initiatives. The photo library also provided architects with references of Italian motifs that were incorporated into the property design.

Result: Today, the property maintains a 94% occupancy rate.


Scottsdale Public Art

©Edwin Benoît

Objective: Promote public art as a asset that beautifies the city, draws visitors and improves the quality of life for its residents. 

Solution: Highlight the artwork as "discover" destinations across the city.

Result: Awareness rose and traffic increased making Scottsdale Public Art one of the most successful programs in the nation.


Partial client list includes:

The Mirage Resort and Casino, Four Seasons Hotels and Resorts, Oracle Corporation, Merv Griffin Entertainment, Fort Worth Public Art, Continental Airlines, Universal Studios, Bank of America, Chase Bank, Mauna Kea Resort, India Ministry of Home Affairs, Scottsdale Public Art, Ballet Arizona, Live Love Laugh Tours, Pinnacle Diversified Development, Scottsdale Cultural Council, Black-Tie Arizona, Alterna Beauty Products, Copperwynd Resort & Spa, Bottomline Hospitality Group, Cliff Garten Studio, Six Lounge, Richman & Associates, The Griffin Group, Sonoran Lifestyle Real Estate, Scottsdale Museum of Contemporary Art (SOMCA), Nationsbanc Montgomery Securities, Tuscany at McCormick Ranch, Mickey's Hangover, Hilton Resorts, Audi Automotive, 4Front Advisors, Wealbridge Capital.