What They're Saying . . .
Artists, writers and clients share their perspectives on Edwin's visual approach. Also included are case studies of specific projects and a partial client list.
Objective: Fill every seat.
Solution: Connect with the public on an emotional level. Push the intimacy of the art form forward, making the dance itself immensely personal.
Result: The first sold out show in seven years. An additional sixteen shows where sold out that season.
Six Lounge and Bar
Objective: Attract high-end patrons for a provocative, engaging experience.
Solution: Create fine art pieces throughout the property as puzzles each representing the number 6. Carry the concept through all marketing materials.
Result: Became the hotspot for nightlife entertainment in Scottsdale. Earned Top Ten Bar Designs in The World by Bombay Sapphire.
Tuscany at McCormick Ranch
Objective: Position the senior-living community is an authentic transplant from Italy.
Solution: Go to Italy to photograph the Tuscan lifestyle capturing the serenity, beauty and welcoming spirit of Italy. Edwin delivered a photo library to fuel all marketing, sales and interior wall art initiatives. The photo library also provided architects with references of Italian motifs that were incorporated into the property design.
Result: Today, the property maintains a 94% occupancy rate.
Scottsdale Public Art
Objective: Promote public art as a asset that beautifies the city, draws visitors and improves the quality of life for its residents.
Solution: Highlight the artwork as "discover" destinations across the city.
Result: Awareness rose and traffic increased making Scottsdale Public Art one of the most successful programs in the nation.
Partial client list includes:
The Mirage Resort and Casino, Four Seasons Hotels and Resorts, Oracle Corporation, Merv Griffin Entertainment, Fort Worth Public Art, Continental Airlines, Universal Studios, Bank of America, Chase Bank, Mauna Kea Resort, India Ministry of Home Affairs, Scottsdale Public Art, Ballet Arizona, Live Love Laugh Tours, Pinnacle Diversified Development, Scottsdale Cultural Council, Black-Tie Arizona, Alterna Beauty Products, Copperwynd Resort & Spa, Bottomline Hospitality Group, Cliff Garten Studio, Six Lounge, Richman & Associates, The Griffin Group, Sonoran Lifestyle Real Estate, Scottsdale Museum of Contemporary Art (SOMCA), Nationsbanc Montgomery Securities, Tuscany at McCormick Ranch, Mickey's Hangover, Hilton Resorts, Audi Automotive, 4Front Advisors, Wealbridge Capital.